Since the very first models were built in the late 1940s and early 1950s, our clients have always insisted on bringing a personal touch to their vehicles.

In those early days, owners had huge freedom of choice in terms of the fabrics, leathers, woods, colours and finishes of their cars, resulting in genuinely one-off creations tailored minutely to their individual desires and tastes.

Nowadays Ferrari offers its customers a range of programmes that enable every last detail of their car to be tailored according to personal taste, using the Configurator tool first and foremost, before selecting one of Ferrari's special customisation programmes to meet their requirements.